Services

Identity shifting programme

 

A personalised and transformational service. 45 min one-to-one sessions; either in person, via Zoom, or on the phone. Sessions are generally scheduled weekly or fortnightly, depending on your circumstances.

Tony Robbins famously said “the strongest force in the human personality is the need to remain consistent with how we define ourselves.” A person who repeatedly uses drugs will develop an identity tied to that pattern, and their unconscious mind will continually align their behaviors with it in an effort to keep them safe. 

To turn your life around and habituate positive action, you must break this cycle by creating what I call a future identity. This is a person who not only doesn’t take drugs, but who upholds the highest standards of behavior in all areas of life.

Tony Robbins says “the words you place after I am begin to define who you are”. For me, those words are ‘the ultimate master’, and I continually reinforce this identity in my unconscious mind through affirmations, strenuous exercise, and the pursuit of massive long-term goals that align with my core values.

My goal is to become the world’s most influential life coach and humanitarian. Similarly, by crafting your own empowering identity, you’ll no longer struggle to achieve abstinence, because your unconscious mind will continually pull you towards something even more compelling.

To achieve your goals you must first become the person that’s already achieved them. Once I’ve helped you to regularly take positive action across all areas of your life, you’ll record a video of yourself reflecting on your past identity, your new identity, and how this transformation will shape your future.

Then, as per Charles Horton Cooley’s ‘looking-glass self’ theory, sharing this video with me and other people you know will reinforce this new identity—helping build a foundation for lifelong abstinence.

In addition to helping you shift your identity, I will help you grow in each of the 8 areas of my Wheel of Life.

 What “positivity” actually means in health research:

  • Optimism (expecting reasonable good outcomes)
  • Positive affect (frequent experience of calm, contentment, or interest)
  • Sense of meaning or purpose
  • Psychological resilience

These are crucial for achieving lifelong abstinence.  Below are evidence-based ways to increase positivity, with brief explanations of why they work.

1. Physical movement (strongest immediate effect)

Evidence:

  • Regular exercise increases positive affect and reduces depression and anxiety.
  • Even 10–20 minutes can measurably improve mood.

Why:

  • Increases dopamine, serotonin, and endorphins.
  • Improves perceived self-efficacy (“I can act”).

Best forms:

  • Brisk walking
  • Resistance training
  • Short bursts of high-intensity movement

 This is the fastest way to shift mood.

2. Sleep quality (foundational)

  • Sleep deprivation strongly predicts negative mood bias.
  • Poor sleep increases emotional reactivity and rumination.

Key actions:

  • Consistent sleep/wake time
  • Morning light exposure
  • Avoid screens 60–90 minutes before bed

 Positivity collapses without adequate sleep.

3. Cognitive reframing

The brain learns emotional habits.

Simple practice:

  • When something goes wrong, ask:
  • What happened?What story am I telling about it?What is an equally plausible, less negative interpretation?

This trains cognitive flexibility, not denial.

4. Gratitude (surprisingly powerful)

Gratitude journaling increases wellbeing and reduces depressive symptoms.

Effects persist for weeks.

Minimal version:

  • Write 3 specific things you appreciated today.
  • Avoid generalities (“family”, “health”).
  •  Specificity matters.

5. Purposeful activity (meaning > pleasure)

Eudaimonic wellbeing (meaning) predicts resilience better than pleasure. Purpose buffers stress.

Examples:

  • Helping others
  • Skill development
  • Creative work
  • Teaching or mentoring
  •  Positivity rises when effort feels meaningful.

6. Reduce rumination (major negativity driver)

Evidence:

  • Rumination predicts depression and anxiety.
  • Action reduces rumination more effectively than thought.

Effective tools:

  • Time-boxing worries (15 minutes max)
  • Physical interruption (walk, shower)
  • Writing thoughts down once, then closing the notebook

7. Social connection (dose-dependent)

Evidence:

  • Positive social interaction increases oxytocin and serotonin.
  • Isolation predicts low mood independent of personality.

Quality > quantity

One honest conversation beats ten shallow ones.

8. Limit negativity inputs (often overlooked)

Evidence:

  • Doom-scrolling and outrage content increase anxiety and anger.
  • Algorithms amplify negative emotional arousal.

Practical step:

Limit news and social media to set windows. Unfollow content that triggers anger or resentment.

9. Nutrition (supportive, not primary)

Evidence:

  • Stable blood sugar improves mood regulation.
  • Omega-3s and protein intake correlate with better mood.

Focus on:

  • Regular meals
  • Adequate protein
  • Avoiding alcohol and drugs (strongly depressogenic)

10. Self-evaluation (monitor your state)

Research shows awareness improves regulation.

Simple scale:

“Right now, my mood is 1–10.”

Ask:

  • What raised it?
  • What lowered it?
  • What can I do in the next 10 minutes?

Key insight from research:

Positivity is more behaviour-driven than thought-driven.

People often try to “think positive” — but the evidence shows:

move first, sleep properly, act meaningfully, then cognition follows.

Minimal daily positivity protocol (research-aligned):

  • 20–30 min movement
  • 7–8 hours sleep
  • One meaningful task
  • One positive social interaction

3-item gratitude list

This combination reliably improves mood over weeks.

In addition to our weekly WhatsApp video calls, I will also be on-call throughout the course of your programme to answer any questions that you may have.

Price: £50 per session, or £200 for a block of 5 sessions

F.A.Q.

Life coaching is the process of transforming one’s life from insight into action. 

First we look at where you are, and determine where you want to get to. Once we know the destination, then we look at what is stopping you getting there, and how we can move you forward.

I use a variety of tools and techniques, including, but not limited to, positive psychology and Neuro-Linguistic Programming (NLP). I also draw from my personal experience of drug rehabilitation, as well as my 11 years experience in coaching and self-development. 

Therapy is more focused on mental health, and transforming dysfunctional behaviours into functional ones. It tends to involve a lot of focus on the past.

Life Coaching, however, is more focused on moving forward and creating your future. Imagine you are in a car at point A. The process of my coaching is about determining where point B is for you, helping you determine the best route to get there, and seeing if there are any blockages in the engine of the car (such as limiting beliefs).

There may be some overlap with certain therapy and life coaching styles such as exploring your psyche. My life coaching tends to only revisit the past in an almost surgical way of rewriting old core beliefs, whereas therapy tends to focus exclusively on the past.

It should be stressed that life coaching is not a replacement for professional psychological help. If you believe you are suffering from mental health issues, you should first speak to your doctor as a first port of call. 

Yes. I have a BSc (Hons) and CTAA Accredited Diplomas in Life Coaching as well as NLP (Neuro-Linguistic Programming).